Sustaining Continuous Engagement in Value Co-creation Among Individuals in Universities Using Online Platforms: Role of Knowledge Self-Efficacy, Commitment and Perceived Benefits

Abstract

This study examines continuous engagement in value co-creation among individuals in universities using online platforms. It investigates the roles of knowledge self-efficacy, commitment, and perceived benefits in sustaining engagement. The findings contribute to understanding how online platforms can support value co-creation behavior in higher education contexts.