The Impact of Visionary Leadership on Strategic Supremacy: A Field Study on Pharmaceutical Companies Operating in the Municipality of Sana'a - Yemen

Abstract

This study aimed to investigate the impact of visionary leadership (clear vision, future orientation, determining direction, agent of change) on strategic supremacy in pharmaceutical companies operating in Sana'a-Yemen. The analytical descriptive approach was adopted, and a questionnaire was developed to collect data from 180 respondents who have supervisory positions in eight pharmaceutical manufacturing companies in Sana'a. Stratified random sampling method was considered, and the Statistical Package for Social Sciences (SPSS) (V. 25) was employed to analyze collected data. Responses' frequencies, and means were calculated, and ANOVA (analysis of variance), and regression were used in data analysis. Results of study indicate that there is a significant positive impact of visionary leadership on achieving strategic supremacy in companies under study. Results showed that there is a high achievement level of strategic supremacy in surveyed companies through spheres of influence and competitive compression, and less through competitive configuration. Additionally, visionary leadership practices were used in surveyed companies with greater level regarding determining direction and lesser in clear vision. Age and size of surveyed companies; however, have no impact in making any differences between companies regarding achieved strategic supremacy. Based on study's findings, a set of recommendations were offered including that companies should form alliances with major competitors in order to influence competitive configuration of the industry and reduce competitive pressure. Leaders also should be trained effectively on formulating compelling and realistic visions for the future of their companies as the vision is the basis upon which actions afterwards depend. Paying more attention to modern technology is a necessity as well, especially in the light of current dynamic changes and developments. Finally, the researcher provided suggestions for future studies.