Analyzing the Effect of Business Intelligence and Analytics on Organization Performance from Dynamic Capabilities Perspective in Yemeni Private

Abstract

In developing countries, the role of business intelligence and analytics (BI&A) in enhancing organizational performance remains underexplored, particularly in the higher education sector. Therefore, this study aimed to analyze the effects of BI&A on organizational performance through dynamic capabilities and innovation in Yemeni private universities. This study proposed a conceptual model comprising three independent variables (IT infrastructure, BI&A staff experience, and top management support), two mediating variables (dynamic capabilities and innovation), and one dependent variable (organizational performance). Data were collected through a questionnaire that included 269 academic and administrative employees in five private universities (University of Science and Technology, Queen Arwa University, Al-Nasser University, Al-Razi University, and Al-Rasheed University). Data were analyzed using regression analysis, correlation analysis, and factor analysis. The results revealed that BI&A staff experience and top management support significantly influence organizational performance indirectly through dynamic capabilities and innovation. However, IT infrastructure showed no significant effect on performance. The findings suggest university leaders should strengthen BI&A-related capabilities to improve organizational performance through innovation and dynamic capabilities.